Urbancolo is the US Reseller for Clipstream.


July, 2001

Shockwave is an application delivery mechanism produced by Macromedia, designed specifically for multimedia presentation over the Internet. As an offshoot of their Director authoring environment, Shockwave has quickly become a focus of their development efforts.

While being able to deliver a very rich and interactive experience to the end user, Shockwave suffers from the typical plugin based problems - the need to download and have the correct version of their particular player, and the relative size of this download. If an end user does not have the appropriate player, they will have to download and install the new player, which can be anywhere from a few minutes wait on broadband, to up to 20 minutes on a modem, with the possibility that they may need to shutdown their browser or computer prior to the player working. Clipstream, on the other hand, is an ultra small Java applet that downloads on demand (once per session, and then cached), so the end user always has the appropriate version for your content, in a matter of seconds.

In addition, due to its ability to deliver a rich and interactive media environment, the authoring tools require specialized skills to even put up the most basic streaming audio. Clipstream has a very simple drag and drop authoring system that doesn't require specialized skills, equipment, or server configuration.

Since Shockwave is not limited by Java Audio (8bit 8kHz mono) and they have the benefit of an installed player, it is natural that they are able to support a higher quality of audio.


Company Macromedia Clipstream
Site   www.macromedia.com   www.clipstream.com
Product   Shockwave   Clipstream Audio
Clipstream Video
Version   8.5   Audio 2.0 / Pro
Video 1.0 / 2.0
Related Products/Tools   Director Shockwave Studio
Flash
Shockwave Player
  Radio Destiny Broadcaster
Clipstream Audio Compressor
Clipstream Video Encoder
Clipstream Video Encoder Plugin
for Adobe Premiere
Streaming Audio   Yes   Yes
Streaming Video   Yes   Yes
Web Page Delivery   Yes   Yes
Email Delivery   Yes   Yes
Banner Ad Delivery   Yes   Yes
Tool Cost   $1,199US (can be higher
if using QT and Real)
  Free
Streaming License Cost   Free   Starting from $500US
Server Cost   Free / Variable
(for QT and Real)
  Not Applicable
Playback Platforms   Mac, PC   Any Java Compliant
Viewer/Device
Authoring Platforms   Mac, PC   Mac, PC, Unix, Linux
Serving Platforms   Any HTTP Server   Any HTTP Server
Installed Player/Plugin   Yes   No
Player/Plugin Cost   Free   Free
Time to Download Player   10-15 minutes   Seconds
Player Size   Large (3,400k)   Extremely Small
(6k - 39k)
Bandwidth Supported   14.4 up   28.8 up
Audio Quality   up to 44.1 Stereo   8 bit 8kHz mono
Java Based   No (can be exported
with 3rd party plugin,
no streaming A/V)
  Yes
Audience Reach   Over 200 million installed
(all versions combined)
  90-95% of internet users
Authoring Complexity   Complex   Simple
JavaScript Compatible   Yes   Yes
Customizable UI   Yes   Yes
Special Programming Skills   Yes   No
Special Server Configuration   Yes/No (Yes for QT, Real)   No
Input Formats   SWA, WAV, MP3, QT, AVI   WAV, MP3, CD Audio,
MPG, AVI, QT, AIFF
Streaming Formats   SWA, MP3
(High bandwidth only),
QT, Real A/V
  Clipstream Proprietary
.22, .44 .VCS